I was commissioned to create a Logotype that coincided with the the Lucky Strike rebrand.
The logo combined the new on pack 'Luckies' logo and the 'Always True' sign-off. The aim was to take take the consumer back to the products origin and heritage...
My inspiration was taken from the large scale painted advertising logos on the sides of downtown factory walls.
The end result would be used on promotional material, photoshoot backdrops, advertising sign offs for the markets of Russia, Germany and Indonesia.
I also worked on one of 6 campaigns that is briefly shown here.
Agency: G2 Geometry