I worked with Brand Design Lab in conjunction with Deliveroo HOP to create a messaging strategy and develop a unique tone of voice to help communicate this new way of shopping in simple yet fun way, while also communicating the unique personality and USPs of Deliveroo HOP.
We created a blueprint for stores going forwards, and tasked in helping to realise this communication strategy within its first physical Flagship store, which opened on New Oxford Street in central London on 3rd October 2022.
As well as functioning as a mini warehouse where Deliveroo staff pick orders for couriers operating on its platform to collect and deliver locally to app users, the new New Oxford Street “Deliveroo HOP” outlet functions as a pick up point for shoppers who’ve ordered groceries in Deliveroo’s app.
Agency: Brand Design Lab