Rebranding for B.O.B, which stands for “Best of Breed”. B.O.B is a CGI management company, rather than a representation agency.
The key difference is that an agent will source talent and pass on the work, having very little knowledge of the creative and technical process.
The network of talent under the B.O.B name are some of the finest and most highly awarded art and animation teams in the world.
The marque is based on a Fox head and is subtely made up of the letters ‘B’ ‘O’ ‘B’.
The graphic style is a nod to polygons that are used in computer graphics to compose images that are three-dimensional in appearance.
The Fox head also ties in nicely with the company name ’Best of Breed’ while ‘Fox’ is the the Managing Director’s surname.
Agency: BOB