Apothic Wine wanted to create an online social presence to promote their Apothic Red for 2019.

The brief was to develop an ‘Instagrid’ that created an aura of the brand ethos through multi-layered textures. Themes and ingredients weaved around the brand logo to produce a dark and brooding online campaign.

Agency: Sticky Content

I worked on the toolkit for the Christmas limited-edition Haig Clubman bottle which was endorsed by David Beckham.
My role was to create POS visuals and guidelines from the key visual. The toolkit was then delivered to the external artwork agency.

Agency: Haygarth

Singha, the popular Thai beer, hosted an event named ‘Discover the Hidden Secret’.

Brick Lane’s Vibe Bar was transformed to create an immersive experience bringing Singha’s Thai heritage to life. My core creative was integral in presenting the theme of discovering the hidden secret. This was highlighted by instigating the idea of using UV ink banners, tattoos, masks and graphics so the ‘secret could be revealed’ at the venue.

Agency: BD Network

To help support the launch of the DIESEL D fragrance, I created a stunt activation for key retailers. This involved a giant Diesel fragrance bottle, product samples and onscreen videos to create an experiential moment for passers by.

Agency: Haygarth

Employee Value Proposition
Visual Identity guidelines.

Agency: MBA Stack

Incorporated originally by Mr John Corby in Windsor, England in 1930, Corby began life as a manufacturer of garment care products in particular the trouser press. Over the years we progressed into the manufacture of electrical products within the garment care category and we proudly became a household name in the 1980s as our products began to be sold into thousands of hotels around the world.

More information to follow.

A live music and art event created by the tequila brand Jose Cuervo to celebrate Mexico’s national holiday, Cinco de Mayo.

I researched the Mexican themed brief to design appropriate graphics based on wrestling poster styles. This was further developed to accentuate the Mexico v’s UK art and music promotional event.

Agency: Crush Creative

The brief was to create a 'Soundtastes' experiential activation to elevate the use of IQOS products while listening to music that compliments the chosen tobacco flavour. This coincided with the launch of the IQOS app.

Agency: Haygarth

To launch Smirnoff Norsk vodka, a graphic novel was created which would tease the interest of key media personnel prior to sampling the actual product.

Agency: Crush Creative

I worked with Brand Design Lab in conjunction with Deliveroo HOP to create a messaging strategy and develop a unique tone of voice to help communicate this new way of shopping in simple yet fun way, while also communicating the unique personality and USPs of Deliveroo HOP.

We created a blueprint for stores going forwards, and tasked in helping to realise this communication strategy within its first physical Flagship store, which opened on New Oxford Street in central London on 3rd October 2022.

As well as functioning as a mini warehouse where Deliveroo staff pick orders for couriers operating on its platform to collect and deliver locally to app users, the new New Oxford Street “Deliveroo HOP” outlet functions as a pick up point for shoppers who’ve ordered groceries in Deliveroo’s app.

Agency: Brand Design Lab

I was appointed head creative for the World Duty Free Group account. I have overseen and created in-store media, advertising campaigns, motion graphics, brochures, experiential marketing, branding and visual merchandising to bring their worldwide marketing plans to life and strengthen their position as one of the world’s leading travel retailers.

Agency: Live & Breathe

Courvoisier sponsors the annual Future 500 event, a unique network for rising stars across the UK in a wide range of disciplines. This is the accompanying, promotional booklet used for 2010 which I designed the layout and map graphics.

The brief was to create a piece of direct marketing collateral to communicate the brand heritage of Smirnoff Red to key bar staff to encourage them to act as brand ambassadors. We created a 1970s style series of James Bond posters depicting the mythologies and increased the longevity of the piece by incorporating the posters into a staff rota calendar with cocktail recipes.

Agency: Crush Creative

Aurora, the UK's premier supplier of quality fires and fireplaces.

More information to follow.

Agency: Fired Up

Created by Heineken International, Thirst is a ground-breaking, global, dance-music tour that mixes big name DJ's with the best local talent discovered via a worldwide search.

I was commissioned to design and art direct the campaign look and feel for the 32 markets over a 4 year period. Each identity I designed was used across POS, merchandise, advertising and event collateral. An online style-guide intranet site was designed and built so that each market could download the relevant assets needed to create and tailor both local and national campaigns.

The brief from World Duty Free Group was to illustrate their programme of engaging events throughout the year. Events tapped into the seasonality, passenger types and ‘buzz’ of travel and complemented the overall marketing and creative strategy for the group. The illustrations created were animated for in store screens, online adverts and emails.

Agency: Live & Breathe

I was commissioned to create a Logotype that coincided with the the Lucky Strike rebrand.

The logo combined the new on pack 'Luckies' logo and the 'Always True' sign-off. The aim was to take take the consumer back to the products origin and heritage...

My inspiration was taken from the large scale painted advertising logos on the sides of downtown factory walls.

The end result would be used on promotional material, photoshoot backdrops, advertising sign offs for the markets of Russia, Germany and Indonesia.

I also worked on one of 6 campaigns that is briefly shown here.

Agency: G2 Geometry

A series of seven books for Rotovision Publishing. The books cover innovative design of CD covers, magazines, books, promotion, DVD covers, logos and posters. I art directed and designed the whole series. CD-Art - the first book in the series was a best seller for Rotovision Publishing.

Agency: Rotovision Publishing

Worked on every aspect of the Animée branding and design. Completed all work for the leading supermarkets and bar promotion work (including votives, bottle holders , ice buckets etc). I was the brand guardian and was also responsible for supervising the artworkers.

Agency: BD Network